SERVICES
- Strategy & Research
- Brand Direction
- Creative Direction
- Graphic Design
- Production
- Print Design
- Social Content
INDUSTRY
Beauty
THE CONTEXT — APPLEDOLL x URBAN OUTFITTERS
AppleDoll’s second collaboration with Urban Outfitters for their autumnal campaign.
THE CHALLENGE
The goal was to further solidify the relationship with Urban Outfitters, and create another funnel for new audiences to find AppleDoll. The challenge was creating content that was true to AppleDoll while still speaking to Urban’s larger audience.
THE APPROACH — CELEBRATING INDIVIDUALITY BY HIGHLIGHTING THE POWER OF INDIVIDUALS
Our approach was to create a narrative that appealed to all three of AppleDoll’s personas – The Dolls, Neo-Punks, and the Chameleon.
THE OUTCOME — MULTICHANNEL CAMPAIGN INTEGRATION
A multichannel release, WeThem.Us has authored all the installments of UO x AppleDoll campaign. The campaigns, consisting of stills and film deliverables, extended to OOH placements in US markets, as well as notable investments in paid media from digital, each backed by strategic objectives to drive sales and engagement growth for our client.
⭒ Dark/Femme Fairy ⭒ AppleDoll x Urban Outfitters autumnal campaign
Collaborative Social Content
𓍊₊✴ there is beauty in the darkbloom 𓋼°☾
Credits
Brand: AppleDoll
Production: WeThem.Us
Creative Director: Madeleine Favreau
Brand Director/Producer: Jen Sanchez
Brand Director: Ellen Atlanta
Brand Director: Rosco Flevo
Photographer: @s_h_u_r
photo assistant: @waste_of_skin
model: @Nancy.lianghan & @ariasburdelli
mua: @becomingeden & @kayli_rachelle
hair: @catwronstyling: @emmamollly & @jordanforev3r
appledoll team: @mayavelii @the.kayla.song
shot @wtu.studio