AppleDoll

THE CONTEXT — APPLEDOLL x URBAN OUTFITTERS

WeThem.Us has produced five 360 campaigns (digital and OOH) campaigns for AppleDoll and have supported the leadership at AppleDoll since 2022. Our focus is to assembly a team of, preferred photographers and directors to create inimitable stills and video with a spirit of romance and content.

THE CHALLENGE — CREATE CONTENT WORTHY OF BEING SHARED BY OUR PARTNERS

AppleDoll works alongside us as strategic partner that could identify, engage, and unite its community of artists, audience, talent, and thought leaders. WeThem.Us comprehensive “always.US” strategy set the framework for how the brand could understand and mobilize its ecosystem.

THE APPROACH — CELEBRATING INDIVIDUALITY BY HIGHLIGHTING THE POWER OF INDIVIDUALS

Our bedrooms are a sacred place. They’re the altars of our evolving selves, stories strewn with the artifacts of our existence. They’re a place of beauty, a place of worship, a place of ultimate self-expression. From our daydreams, nightmares, dark and light, our bedrooms hold all that we are. They’re a space we feel totally free. This is our altar of beauty, what’s yours?

THE OUTCOME — MULTICHANNEL CAMPAIGN INTEGRATION

A multichannel release, WeThem.Us has authored all the installments of UO x AppleDoll campaign. The campaigns, consisting of stills and film deliverables, extended to massive OOH placements in US markets, as well as notable investments in paid media from digital to TVC for our films, each backed by strategic objectives to drive sales and engagement growth for our client.