AppleDoll

THE CONTEXT — YEAR OF THE APPLEDOLL

WeThem.Us produced, assist and realign an emerging beauty brand for Gen-Z by launching a 360 campaign highlighting the brands unique voice, community, and overall brand vibe

THE CHALLENGE — CREATE CONTENT WORTHY OF BEING SHARED BY OUR PARTNERS

AppleDoll works alongside us as strategic partner that could identify, engage, and unite its community of artists, audience, talent, and thought leaders. WeThem.Us comprehensive “always.US” strategy set the framework for how the brand could understand and mobilize its ecosystem

THE APPROACH — CELEBRATING INDIVIDUALITY BY HIGHLIGHTING THE POWER OF INDIVIDUALS

Appledoll is about expression and individuality, we wanted to indulge in the art of transformation, by showcasing people in two vastly different looks, utilizing all of their product offering and its versatility

THE OUTCOME — MULTICHANNEL CAMPAIGN INTEGRATION

Multi-channel release. this campaign, consisting of stills and film deliverables, extended to massive OOH placements in US markets, as well as notable investments in paid media from digital to TVC for our films, each backed by strategic objectives to drive sales and engagement growth for our client