SERVICES
- Strategy & Research
- Brand Direction
- Brand Identity
- Creative Direction
- Copywriting
- Graphic Design
- Social Content
- Web Design (ux/ui)
INDUSTRY
Music, Tech
THE CONTEXT
Nebula is a platform for artists, and collectors to come together. It’s a web 3 music platform that allows artist to offer a portion of their mechanical royalties to fans.
THE CHALLENGE
The overall challenge was to design a brand that creates innovative tools for a new commerce system in the music industry, balancing a youthful and vibrant aesthetic with security and transparency. We needed to establish a brand identity that resonates with both artists and fans, providing clear insights into financial participation and growth. The goal was to build an engaging and trustworthy experience that not only facilitates financial interactions but also fosters a supportive community around the rise of emerging artists.
THE APPROACH
Define the Brand Foundation: Establish Nebula as a brand that champions innovation and transparency in music finance. Create a vibrant, culturally relevant brand that attracts artists and fans while building trust in new financial systems. Craft Intuitive and Engaging Tools: Design tools like WaveWallet and an Artist Growth Dashboard that provide clear, interactive financial insights. Prioritize ease of use and transparency, ensuring users understand earnings, investments, and opportunities. Cultivate Community and Trust: Implement clear communication and educational content to demystify web3 concepts. Highlight success stories and user benefits to build credibility and foster community growth.
THE OUTCOME — MULTICHANNEL CAMPAIGN INTEGRATION
A partnership with one of the biggest distribution labels EMPIRE, one of the first brands to the market on music royalty sharing via a web3 platform. Exclusive sell-out drops with Money Man, The Outlaws ft 2 pac, and many new up and coming artists in music space
Visual System
The visual system for the Nebula web3 music app is designed to be versatile and fluid, reflecting the evolving nature of musicians and their communities.The fluid shapes and evolving forms represent growth and creativity, pairing them with bold, contrasting colors that capture the vibrancy of the music culture. The system is crafted to be both visually engaging and adaptable across various digital and physical platforms.
Colors & Typography
Native App & Web Design
Building a web and native app for a web3 music royalties platform required a captivating design that stood out in the market while being intuitive for both web3 and web2 users. The experience needed to showcase the innovative potential of decentralized finance while making earnings and withdrawals accessible and straightforward. By integrating cutting-edge visuals and user-friendly interfaces, the app not only highlighted the novelty of web3 technology but also bridged the gap for those new to the space
Out-of-Home
Brand Bible
