SERVICES
- Branding
- Creative Strategy
- Tone of Voice
- Animation
- Social
WeThem.Us partnered with Beautycon and its founding team to evolve the brand into a scalable creative system for its next era. Our work included brand strategy, a comprehensive brand bible, visual identity development, motion graphics, social templates, editorial design, and a flexible visual system designed to extend from digital platforms to large-scale festival environments. Every element was created to build consistency across the brand while giving the team the tools to grow and adapt across future campaigns and experiences.
Colors & Typography
Visual System
Playful, Dynamic, and Eye-catching. We wanted to express motion in the same way expressive and stylistic way as Beauty.
Social Media
Developing a social page index that hones in on a generation craving for Individualistic expressions.
Festival Signage
Photography by Damien Borja
Brand Bibile
Photography FPO
